First guidance

  • One of the problems with the current process is that users don’t know what they can claim before they get the blue forms. One of our hypothesis is that providing good quality guidance earlier in the journey will help users know what they can and can’t claim.

  • This is a first draft of what they guidance could look like

1. How to claim

Screenshot of 1. How to claim

The first page explains how and where to claim expenses with a link to the service

User Research

The link to the service is a bit too subtle and could be missed by users. We discussed integrating the guidance and the service start page to make it clearer.

2. Travel

Screenshot of 2. Travel

We simplified the travel information into an easily read table.

User Research

Where info is there it is mostly clear and helps users know what they can claim for up front.

3. Overnight stays

Screenshot of 3. Overnight stays

Our first attempt to simplify the complicated policy and amounts around overnight stays.

User Research

Still too long and confusing, we need to refine again

4. Food and drink

Screenshot of 4. Food and drink

Outlining the amounts for food and drink that users can claim

User Research

Mostly clear but needs to talk about whether receipts are needed.

5 Loss of earnings

Screenshot of 5 Loss of earnings

First attempt to make loss of earnings clear for users.

User Research

6. Care and childcare

Screenshot of 6. Care and childcare



User Research

Needs more info about what Ofsted is and how they can find out if their childcare provider is registered

7. Pet sitting

Screenshot of 7. Pet sitting



User Research

Is clear but users express the same suprise as they do when they find it in the journey and were concerned that it could be taken advantage of and people could easily put in fake claims.

8. Other expenses

Screenshot of 8. Other expenses



User Research

This is clear.