Personas

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users' needs, experiences, behaviors and goals.

Creating Personas

CPS has a collection of Generic Personas to get you started. When creating new personas it is important to cover user needs discovered via research with actual and prospective users, not those explicitly defined by business objectives.

Work in Progress!

This site is a work in progress and any opinions contained here are intended to spark discussion within each discipline's community of practice.

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Last update: 2024-01-16
Created: 2023-07-17